The Far East Rum Diary - Le Journal du Rhum d'Extrême-Orient
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What an intense Rum Summer!The World is changing, sometimes too slowly, sometimes faster than what we expect. For us at Rhum De France, with our limited resources it is becoming difficult to source, import and distribute new rums, find new markets in Asia, run at least one monthly event, publish and send a decent newsletter to hundreds of readers and work on new projects all at the same time. As a result and despite our best efforts we had to cancel our September event and we decided to post our newsletter The Far East Rum Diary (TFERD) on our web site at least for the time being.
It is said that a picture is worth a thousand words so in this edition our aim was to use more images and less text than usual to make TFERD easier to read and more fun. "Nuff said". |
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"Mauritius was made first,
and then heaven;" Mark Twain |
The Sugar Beach Resort is the ideal place for a Rum Festival.
Enterprise Mauritius could not have made a better choice of venue. |
Above: Blind tasting rounds one day before the Festival.
Right: Opening day at the Sugar Beach Resort. |
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Cocktail making by the team of IDM maker of the famous Flamboyant and Green Island.
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Among the few rums we tried during and after the Festival, the 5 years old St Aubin (left), Medine's Penny Blue XO (above) and the Blue Mauritius from Blue Liquors (right).
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Why R(H)UM?
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If you ask that question to Global Rum Ambassador Ian Burrell he will tell you "RUM IS FUN". To that I would add that French Rum, "Rhum Agricole" to be precise is the best sugar based spirit you can get. French rhum is where elegance and fun meet. Cheers!
On the Tasting Rack
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A selection of award winning products currently available in Hong Kong, from left to right:
Flamboyant (poster), Damoiseau Special Reserve (poster), Chamarel Double Distilled rhum (NEW) and Vanilla Liqueur (NEW).
FUN POSTER GAME: From October 1st to November 30th, the first person able to name five venues (bar, restaurant or night club) where our poster(s) can be seen AND our oak aged rum(s) ordered will win one of our oak aged rhum bottle. Winner will be announced in our newsletter. Use our email to submit your answer.
Flamboyant (poster), Damoiseau Special Reserve (poster), Chamarel Double Distilled rhum (NEW) and Vanilla Liqueur (NEW).
FUN POSTER GAME: From October 1st to November 30th, the first person able to name five venues (bar, restaurant or night club) where our poster(s) can be seen AND our oak aged rum(s) ordered will win one of our oak aged rhum bottle. Winner will be announced in our newsletter. Use our email to submit your answer.
Coming soon...
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Mystery Spirit?
What drink can taste a bit like cognac, a bit like whiskey and is neither? If you think you know the answer post it in "That's The Spirit!" facebook page. You may need to join the group first. We have that very unique drink on hand, we got it from a mermaid (almost) and it is under evaluation. |
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What else?
More French rums from all over the World, the first Asian Rum Club (Here and Now) and a secret event in Shek-O... Also if they are specific rums you are looking for do not hesitate to ask us (via email or through "That's The Spirit!" facebook page. You may need to join the group first), we have and can have a lot more than what you think. |
COMMUNITY - "That's The Spirit!"
"That's The Spirit!" is a Hong Kong lifestyle forum for amateurs, connoisseurs and professionals to meet, share knowledge, taste and experiment with the best distilled beverages currently available. To join visit: https://www.facebook.com/groups/thatsthespirithk/ 
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